Stead Furniture

2022-2023

Role: Designer

Brand identity for Stead, an eCommerce furniture brand focused on design-forward, affordable pieces. This project included logo development, style guide, art direction for imagery (images created by Render Friends), and Amazon assets.

logo-color-exploration
logo-final

Left: Color exploration
Right: Final color and grayscale logos

Home page images for the Amazon Store for shop-by-style navigation and mission statement

home-contemporary2
home-modern_farmhouse
home-bedroom
home-mission

Shop-by-room header images for the Amazon Store sub-pages

header-logo
header-bedroom
header-living
header-office
1-Stead-Upholstered_Storage_Bench-PDP_v2
sm-2-Stead-Upholstered_Storage_Bench-PDP_v2
4-Stead-Upholstered_Storage_Bench-PDP_v2
5-Stead-Upholstered_Storage_Bench-PDP_v2
6-Stead-Upholstered_Storage_Bench-PDP_v2
3-Stead-Upholstered_Storage_Bench-PDP_v2

Template developed for Amazon listing images. Sample shown here for the Upholstered Storage Bench, below is the Oak Dresser.

1-Stead-Fluted_Dresser-Oak-PDP_v1
4-Stead-Fluted_Dresser-Oak-PDP_v1
7-Stead-Fluted_Dresser-Oak-PDP_v1
3-Stead-Fluted_Dresser-Oak-PDP_v1
2-Stead-Fluted_Dresser-Oak-PDP_v1
6-Stead-Fluted_Dresser-Oak-PDP_v1
5-Stead-Fluted_Dresser-Oak-PDP_v1

More work

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Kristin & Tom's WeddingPhotography

Kristin & Tom's EngagementPhotography

Laura & Dylan's WeddingPhotography

Allie is a designer and photographer based in Boston, MA. She specializes in brand development, packaging design, and art direction for e-commerce brands. If you'd like to chat about your project, send a note to alliegoguen@gmail.com.

© 2025 Allie Goguen