HydraLyte

2017-2020

Role: Graphic Designer

Select work for HydraLyte, an established hydration brand from Australia. I was part of the North America team working on creative for US and Canadian markets with distribution in pharmacies nationwide, regional grocers, and e-commerce platforms.

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"When Hydration Really Matters" Campaign (2019)

Projects: Out of home advertising in Toronto (bus shelters and digital signage), paid social, magazine ad placement, and display ads

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Facebook-Ad-Mockup-Flu
Facebook-Ad-Mockup-Gastro
Facebook-Ad-Mockup-Hangover
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Launch of new Electrolyte Powders

Projects: Packaging refresh for the powder format including introduction of new product line HydraLyte+, Instagram stories, Amazon product page images and A+ Content

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IG Stories for Powders
IG Stories for Elderberry
hyd portfolio amazon

More work

Dew WellBrand Identity, Packaging System, Amazon Assets

BookBrowseLogo Refresh, Print

LoofsBrand Identity, Packaging System, Amazon Assets

Altamira GuitarsPrint

SteadBranding

ZestedBrand Identity, Packaging System, Amazon Assets

Microcurrent GelPackaging

Kristin & Tom's WeddingPhotography

Kristin & Tom's EngagementPhotography

Laura & Dylan's WeddingPhotography

Allie is a designer and photographer based in Boston, MA. She specializes in brand development, packaging design, and art direction for e-commerce brands. If you'd like to chat about your project, send a note to alliegoguen@gmail.com.

© 2025 Allie Goguen