Dew Well

2021

Role: Creative direction and design

Branding for Dew Well, an e-commerce brand offering natural wellness products such as wearable vitamin patches, shower steamers, and deodorant wipes. This project included all creative from conception to launch: logo design, a packaging system, and listing assets for Amazon and Shopify.

Above: Wearable vitamin patches for Dew Well. I designed the packaging system and template for Amazon product images and directed photography. Transparency was a core value for this brand to communicate, so ingredients were listed front and center and highly legible rather than in the small print on the back. Each vitamin patch variant followed this design system closely; there were 5 initial variants launched together: Snooze, Wind Down, Invigorate, Ease, and Restart.

Above: Deodorant wipes for Dew Well. I developed the packaging for this product line, staying consistent with the established look and feel of the vitamin patches but adapted for the new formats: a box and smaller sachet. Photos courtesy of Anthropologie.

Allie is a designer and photographer based in Boston, MA. She specializes in brand development, packaging design, and art direction for e-commerce brands. If you'd like to chat about your project, send a note to alliegoguen@gmail.com.

© 2025 Allie Goguen