BookBrowse Brand Refresh

2024

Role: Creative direction and design

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Branding refresh for BookBrowse, an online resource for discovering new books with in-depth reviews, read-alike suggestions, book club resources, and more. BookBrowse seeks out and recommends the best in contemporary fiction and nonfiction—books that not only engage and entertain but also deepen our understanding of ourselves and the world around us. The goal was to evolve the brand into a more modern look that still felt dynamic and evoked a feeling of discovery through reading.

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Allie is a designer and photographer based in Boston, MA. She specializes in brand development, packaging design, and art direction for e-commerce brands. If you'd like to chat about your project, send a note to alliegoguen@gmail.com.

© 2025 Allie Goguen