Dew Well
Branding • Packaging • Amazon Assets
Project
Branding for Dew Well, an e-commerce brand offering natural wellness products like wearable vitamin patches and deodorant wipes. This project included everything from conception to launch: logo design, a packaging system, and listing assets for Amazon and Shopify.
Details
Role: Creative Direction and Design / Client: Kat Zempolich, Founder @ Dew Well / Year: 2021
BookBrowse
Brand Identity • Print Design
Project
Brand identity refresh for BookBrowse, a source for discovering new books with in-depth reviews, read-alike suggestions, book club resources, and more.
Details
Role: Designer / Client: BookBrowse / Year: 2024
Altamira Guitars
Print Design • Packaging
Project
Selection of work for Altamira Guitars.
Details
Role: Designer / Client: Altamira Guitars / Years: 2020-2024
Hydralyte
Packaging • Amazon Assets • Social • Landing Page
Project
Work for Hydralyte North America, an established rehydration brand originating from Australia. This project included refreshing the look, format, and design system for the packaging, Amazon listing content, social media, and landing pages for both the US and Canadian markets.
Details
Role: Designer / Client: Hydralyte / Year: 2018-2020
Zested Flavor Market
Branding • Packaging • Amazon Assets
Project
Brand identity and packaging system for Zested Flavor Market, a collection of bold spices and seasoning blends.
Details
Role: Lead Designer / Client: Zested, Dragonfly / Year: 2022
Judee's Gluten-Free
Rebrand • Packaging • Amazon Assets • Co-branded Product Line
Project
A refresh of Judee's brand identity. Judee's sells dried baking ingredients with a commitment to gluten-free, nut-free, and allergen-friendly ingredients. The goal of this refresh was to take this beloved brand and give it a look that: is well-suited to the e-commerce environment, accomodated a rapidly growing number of products, and maintained its commitment to fresh, tasty ingredients. Judee's now has over 100 products and is available online and in select retail stores.
Details
Role: Creative Direction and Design / Client: Judee's / Year: 2021-2023
Stead
Branding • Amazon Assets
Project
Brand identity for Stead, an e-commerce furniture brand focused on design-forward, affordable pieces. This project included logo development, a design system for product page assets, and coordinating 3D imagery. The goal was to give the brand an elevated look at an affordable price point while also clearly communicating the necessary information to customers shopping for furniture online (i.e. material, feel, color, size, style inspiration, assembly expectations).
Details
Role: Lead Designer / Creative Director: Ben Spink / Copy: Monica English / 3D Imagery: Render Friends / Client: Stead, Dragonfly / Year: 2023
Packaging Portfolio
Project
Selection of packaging projects
Details
Role: Lead Designer
Logo Portfolio
Project
Selection of logo projects
Details
Role: Lead Designer
Photography
Wedding & Engagement
Allie is a designer and photographer based in Boston, MA. She specializes in brand development, packaging design, and art direction for e-commerce brands. If you'd like to chat about your project, send a note to info@alliegoguen.com.