Loofs

2024

Role: Creative direction and design

Deliverables: Logo, style guide, packaging for launch SKUs, Amazon assets for launch

loofs landscape packaging

What do you do when you don't have time for a shower between work commitments, social engagements, errands, and everything else on your calendar? Enter Loofs. Loofs brings you fresh-smelling, on-the-go shower wipes: a quick, simple solution so you can feel (and smell) like you've just stepped out of the shower. The goal was to create a brand identity that appealed to busy women and looked as fresh and confident as the product helps you to feel.

Loofs-PDP-3
Loofs-PDP-6
Loofs-PDP-5
Loofs-PDP-2
Loofs-PDP-4
Loofs-PDP-7-50

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Allie is a designer and photographer based in Boston, MA. She specializes in brand development, packaging design, and art direction for e-commerce brands. If you'd like to chat about your project, send a note to alliegoguen@gmail.com.

© 2025 Allie Goguen